Media guides and wikis
"Wikis pose a threat to costly media directories" is the headline of a post stirring things up at Micro Persuasion, a blog by Steve Rubel on "how new technologies are transforming marketing, media and public relations" (The headline to this post links to Steve's item).
As the publisher of a non-costly media directory (Bacon's, per book, $695, three books covers the country; Getting On Air & Into Print: $69 to nonprofits, covers Chicago, Illinois, and parts of the Midwest), I disagree. Quality info costs money--to acquire, organize and distribute.
It's another topic to try and pick up at greater length again, soon. Next week I am going to the True Spin Conference in Denver, where among other folks I'm looking forward to meeting Martin Kearns of Green Media Toolshed. Nonprofits join this organization to gain, and share, resources such as media lists. They pay money to join. If nonprofits will pay for it, it must be a commodity.
As the publisher of a non-costly media directory (Bacon's, per book, $695, three books covers the country; Getting On Air & Into Print: $69 to nonprofits, covers Chicago, Illinois, and parts of the Midwest), I disagree. Quality info costs money--to acquire, organize and distribute.
It's another topic to try and pick up at greater length again, soon. Next week I am going to the True Spin Conference in Denver, where among other folks I'm looking forward to meeting Martin Kearns of Green Media Toolshed. Nonprofits join this organization to gain, and share, resources such as media lists. They pay money to join. If nonprofits will pay for it, it must be a commodity.
posted by Community Media Workshop at 2:27 PM
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