3/16/2006

Stories from Delivering on the Pitch

This morning Keith Hartenbarger, former CLTV and Trib Corp staffer, is leading a workshop on how to work with television and radio for our nonprofit communicators.

I've been thinking that by our very nature of being nonprofit communicators we're always behind the scenes--and since we're not at for-profits are groups are not always that high-profile, either. Well, I'm going to change that. Here's a few stories of the folks at our sessions and what they're working on.

Government counts, too. Here's Eileen Sotak's story--and picture!

She is an enforcement supervisor with the Equal Employment Opportunity Commission, where she has worked for 28 years but is just now taking on media work. "We really don't have a media person as such, so a lot of members of management get involved with media outreach," she said. What htey do, she says, is "the investigation, mediation, settlement, and or litigation of employment discrimination."


We might work with her on repositioning the agency or finding some new words of fewer syllables to explain it--particularly because she says their media goals include, of course as for many of us, getting their success stories out to the media but also making sure businesses know what they should and shouldn't do, and programs the agency has available to help them. They also want people who have been discriminated against to know that there is a governemt entity they can go to.

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